The Royal Mails Postcode Address File (PAF) - database cleansing

Accurate names and addresses are essential to direct mail campaigns. Poorly targeted mail has a recognised annoyance factor and can undermine client perception of your brand. We check databases against PAF files to correct errors in address information.

The Postcode Address File, or PAF, is the most up-to-date database in the UK containing over 27 million addresses. PAF helps create and maintaining mailing-lists and databases, helping you to reduce the number of returned or undelivered items.

With PAF you can sort your mail with full and correct Postcodes, which could help reduce your postage costs.

The Database Manager can also add DPS codes thus enabling you to use CBC mailsort (bar coded mail) and therefore increase your postage discounts.