Gone Away Suppression (GAS) for database cleaning

Databases can quickly become out of date because of the movement of people between properties. The Gone Away Suppression (GAS) file is compiled by The REaD Group and incorporates the vast majority of the UK’s home-mover information.

Most mailers complain about a lack of response. If you remove the records that would never reach their destination then you will not only save costs but ultimately increase your response rates.